Cosmetic Consumerism

Play on nostalgia to gain purchase

The cosmetic industry has taken a step toward indulging our senses. Scientists are now actually creating cosmetics to tailor to your sight, touch, smell, taste and hearing. This may seem like it’s always been the case, but in recent years, the industry has taken things a little further.

This is actually very delightful. As you put on your makeup, your senses are going to gauge more going on than just getting ready in the morning. Your foundation may spike a certain feeling of luxury. Your body wash may remind you of a particular spring moment that you never want to forget. The color of your lipstick might remind you of something in your grandmother’s house.

pexels-photo-354962 copyNostalgia and sensual connections are good and can provide a great opportunity to remember the beauty of the world in a way that is unique to you.  However, it can also provide an opportunity to empty your pocketbook if you aren’t careful. The cosmetic industry is hopeful of the later. They want to play on your nostalgia and your personal interpretation of the world to entice you to purchase more. Certainly, if a product does make you feel good, why not buy it?  That’s what society is convincing you, and well, we do that as well to a certain degree.

But, buyer beware. Take a moment to check in and ask yourself if the product is necessary, if it’s really worth it and if it really does what you think it does. Remind yourself of all the products you already have that are similar, or perform a similar function. Consider how the money you would spend on this one item could be used differently. You could set it aside for an item you’ve been saving for, you could spend it on someone you love or someone in need, or possibly spend the money on something more helpful to you. Perhaps it’s best to walk away from a purchase for a few moments or days and return only if your heart is really set on it.  That is a helpful habit that should be practiced anyway.

Try to recall what it is that is causing the nostalgia and create a new way to make that connection. If it’s a smell that reminds you of your Aunt, perhaps give her a call and ask if you can come over. If it’s a certain color that sparks a memory, wear a shirt you already have in that same color. If it’s the way the product feels on your skin, then allow yourself a little extra pampering this month.

When it comes to beauty, know that God created you unique and gorgeous. No one else sees the world the way you do and no one else has the same beautiful eyes, face, body, legs, torso, arms, nose, hair, etc. You are uniquely beautiful because you are uniquely loved. So, if you are going to partake in this new beauty trend, consider finding an item that reminds you of your own personal beauty as well as your creator. Find an eyeshadow that resembles the color of the ocean and reminds you of how mighty our Lord is. Look for a lotion that smells like the sweet flowers that God grows every Spring just to delight your senses. Discover a lip-gloss that reminds you of your favorite worship song because the name of the gloss speaks of heaven.

Your beauty is your own. How you enhance it is up to you. Chose to honor the Lord by not buying into your senses, but let your senses reveal your love for the Lord.

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